Hey there, solopreneur!

I've sold digital products to thousands of customers around the world.

I've also watched creators with hundreds of thousands of followers make $0 (cry)

Big audience doesn't mean shit if you don't know how to sell.

The stuff that actually moved the needle for my sales?

BORING as hell.

Won't get you likes. Not a cool story to impress your date with.

But it's what took me from $0 to over 7 figures in total online.

Today I'm breaking down the unsexy changes that had the biggest impact on my conversion rates - not by bookmarking growth threads, but by actually selling thousands of times.

You're about to learn:

• Why content that educates kills your sales (and what to do instead)

• Why pain is your biggest friend in sales

• How to create a Bridge-Offer that makes people chase you

• Why real deadlines create more sales in 3 hours than weeks of "nurturing"

This won't help you go viral.

But these boring changes are what actually made me money.

Let's go.

Tips vs. Triggers

Most creators think their job is to “add value”.

So they pump out tips.

"10 ways to improve your landing page"

"The ultimate guide to email marketing"

And then they wonder why nobody buys.

I took me a while to understand it.

Tips don't activate people.

They just sit there in their brain like a bookmark they'll never click.

Tips feel “nice”.

But to make someone move their wallet, you need triggers

So, what the F is a trigger?

It's content that viscerally activates someone.

It exposes a problem they've been ignoring. Turns on the lights so they can't unsee the mess anymore (ouch).

Think of it like this:

A helpful poster says: "In case of fire, stay calm and use the stairs."

A fire alarm says: "GET THE FUCK OUT, THE BUILDING IS BURNING."

Which one makes your heart race? Which one makes you actually move?

Triggers viscerally activate someone. Make their stomach drop. Make them uncomfortable.

That's the difference.

Here's what this looks like in practice:

Tip: 7 steps to grow your email list

Trigger: Why your email list has flatlined (the real reason subscribers

see your name and ignore you)

See the difference?

One feels like helpful advice you bookmark and forget.

The other feels like someone just called you out on your shit.

That uncomfortable, exposed feeling?

That's what opens wallets.

What to do:

Go look at your last 10 posts or Emails.

If they all sound like helpful how-to guides, you're not activating anyone.

Pick 3 posts. Rewrite them to expose a problem instead of explaining a solution.

Make it uncomfortable. If you're not slightly nervous to hit send, it's not a trigger.

Your content shouldn't make people go "that's useful."

It should make them go "oh fuck, I need to fix this."

That's when they buy.

KAT-CHING

Pain Brings Paydays

People buy MUCH faster when they're in pain.

Think about a throbbing toothache at 3am. You don't google "cheapest dentist in my area" and compare reviews. You don't care! You just want someone who can make it stop NOW.

That's how your customers buy too.

They're not running toward something exciting. They're running away from something painful.

Lost money. Wasted time. Damaged reputation. Feeling like a fraud.

But everyone wants to sell the promised land. The vision. The transformation.

Nobody's pulling out their credit card for a vision board.

Dreams are vague and far away.

Pain is specific and happening right now.

Right now always wins.

Example:

Instead of "Build your dream business" sell "Stop bleeding money on ads that don't convert"

Instead of "Become a confident leader" sell "Stop losing respect every time you fumble a team meeting"

What to do:

List the top 3 painful problems your customers are dealing with TODAY.

Not aspirational stuff. Real pain:

• Money they're losing

• Time they're wasting

• Status/reputation damage

• Stress keeping them up at 3am

Then rewrite your offer around escaping that pain.

Your sales page shouldn't make people excited about the future.

It should make them uncomfortable about their present.

That discomfort is what makes people convert.

KAT-CHING

Sell the Crossing, Not the Bricks

I see this all the time.

Someone launches an offer. They're excited. They spent months building it.

They write their sales page:

Inside you'll get:

• 12 comprehensive video modules (50hours of content!)

• 47 templates and worksheets

• Private community access

• Weekly Q&A calls

• BONUS: My personal swipe file of 900 sales pages

Still sales are low and people wonder why.

Imagine someone standing at a river. They need to get to the other side.

You show up with a pile of bricks and say "Look! Premium bricks! 470 of them! Plus bonus cement!"

They don't want bricks. They want to be on the other side of the river.

If you said "I'll get you across in 10 minutes" - they'd pay anything.

That's the difference.

Nobody wakes up thinking "man, I really need 12 video modules."

They wake up thinking "I need to make $10k this month or I'm fucked."

Your modules are bricks. The $10k is the other side of the river.

Selling bricks: "My course has 12 modules covering everything from list building to advanced segmentation"

Selling the crossing: "In 30 days, you'll have 1,000 email subscribers and make your first 5k in MRR"

One is a pile of content. The other is a specific outcome with a timeline.

The bridge framework:

Every offer needs 5 things:

WHO: "For beauty creators making $0/month"

BEFORE: "Posting daily but nobody's buying"

AFTER: "Making your first $10k in 60 days"

HOW: "Using a simple 3 day email funnel"

TIMEFRAME: "30 days"

It’s all about: Where you are, where you'll be, how fast you'll get there.

Examples:

Selling bricks: "Beauty Creator Monetization Course - 8 modules covering brand deals, affiliate marketing, content strategy, and email sequences. Includes 50+ templates and private community access."

Selling the crossing: "For beauty creators posting daily but making $0: Land your first $10k month using a simple 3-day email funnel. Works in 30 days even with a small audience."

What to do:

Rewrite your offer using the bridge framework.

Remove every mention of "modules" and "lessons."

Replace with:

• WHO it's for (be specific)

• WHERE they are now (the painful present)

• WHERE they'll be (the clear outcome)

• HOW you'll get them there (the method, not the modules)

• WHEN they'll see results (the timeline)

If someone can't picture their life AFTER buying, your offer is too vague.

KAT-CHING!

Urgency as a Service

I always thought urgency was a sleazy sales tactic.

Fake countdown timers. The "only 3 spots left!" lies.

Until I saw how powerful it was when I used it for my first big product

launch.

I actually felt a bit gross about it.

But 30-50% of all sales came in on the last day. Most in the final 2-3 hours.

I've launched dozens of times now. Same pattern every time. Days 2 and 3 are dead.

I panic.

Then the last day hits and my inbox explodes.

Urgency isn't the problem. Fake urgency is.

I figured out an important reframe for myself:

You're not pressuring people. You're rescuing them from endless hesitation.

Without a deadline, "I'll think about it" becomes never.

A real deadline forces a decision:

Yes or No. Right now.

That's a service. You aren’t manipulating, you are helping them to actually

do something about their life (because your product actually provides value to them!).

Most people don't struggle with making the wrong decision. They struggle with making ANY decision.

Especially today when we are hit with endless choices every single day.

How to do it without being gross:

If you’re offer/product allows it:

• Do time restricted launches

• Never lie about deadlines

• Never lie about price increases

• Never lie about only 2 spots left

  That’s it!

Ole's Bookmarks

My YouTube Channel is live and I’ve uploaded a new video. Check it out here 🙂 

Please let me know if you like my YT content!

I love to listen to this podcast before I go to sleep. Made me fall in love with lord of the ringes lore again. (click the image to go to spotity)

Very helpful video to learn how to use nano banana pro inside google AI studio

Learning about sales is one of the thing that have the potential to literary change the trajectory of your life.

It took me wayyyyy too long to get that message.

I hope I can inspire someone to not make the same mistake.

I’m writing this in the early morning after a nice day off with my little son.

I can already feel how much I cherish these moments.

All the best

Ole

P.S. I'm working on AI Audience Accelerator 2 (name tbd).

If your content sounds like everyone else's, people scroll past. They don't trust you. They definitely don't buy from you.

Almost everyone uses AI wrong. Hell even I did! They let it write FOR them instead of WITH them. And their audience can tell. No one I know got as obsessed about the human + AI hybrid approach like I did.

I've figured out how to keep the speed of AI without losing the weird, human parts that make people actually care about you.

It’s for all business owners and creators who want to grow without losing their soul (and sales!)

First waitlist joiners (free) get the best price + extra free sales masterclass:

[Join it here]