🐙 Forget what you know about content

Hey there, solopreneur!

This week I'm deep in the trenches fighting the algo gods to get the Longevity Maxi content machine running. Something hit different this time though.

I realized I'm more motivated than ever, even without immediate results showing up. Why?

→ I'm working on something where I truly have a long-term vision, and literally everyone I talk to in this niche feels like someone I'd actually want to grab beers with.

That's when the best content flows - when you genuinely care about the people you're trying to reach.

So I'm opening up my raw content creation notes.

These aren't the polished strategies you see recycled on LinkedIn. This is the messy, perhaps "semi-controversial” stuff that's actually made the needle move for me.

Let's dive in…

🐢 My New Project: Longevity Maximalist (would love your support!)

I just launched Longevity Maximalist, and I’d love for you to check it out.

It’s a premium media brand spotlighting only the most carefully curated, high-end longevity and health tech products on the market.

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Plus, I’m negotiating exclusive deals for subscribers, so you get access to longevity breakthroughs before the rest of the world catches on.

And since I’m building this in public, I’ll be sharing the entire journey here (this edition is a prime example ;)

If you’re interested in increasing your healthspan, I’d love for you to subscribe.

>>> Click here to join Longevity Maximalist for free.

1. Always be reposting.

Even big creators make this fundamental mistake. They think they can't repost their successful content because their followers will get annoyed.

There are 2 things fundamentally wrong about this thinking:

• Most algos (including X) have shifted to an interest graph, which means your content is mainly shown to new people each time

• Most people have forgotten what they had for breakfast 10 minutes ago. Thinking they remember your content is a hilariously wrong assumption

And even if they do remember - literally no one cares. They're not tracking your content calendar.

I've seen my own reposts get millions of views that the original never got. It's like getting multiple lottery tickets for the price of one.

My rules of thumb:

1. Repost all well-performing content at least every 2 months.

2. And if a fresh post doesn't perform? Repost it with a new hook the very next day.

This simple strategy has doubled my reach without creating any additional content.

2. Master just ONE platform at a time

I see it constantly - new creators trying to be everywhere at once. TikTok, X, LinkedIn, YouTube, and now Threads.

The harsh truth? You'll fail at all of them. Just the law of the universe. Better to go deep on one first.

Focus on mastering one platform's algorithm, culture and audience before even thinking about expanding.

When you've built a system that consistently works on one platform, then you can think about expanding.

3. Summon your feedback squad of brutally honest critics

The best way to grow and stay accountable is to create a small group of 3-4 people with the same growth mission as you.

Here's the exact process:

1. Open a WhatsApp group or Discord channel

2. Everyone gives each other brutally honest feedback on their content pieces (best case: drafts so they can be edited)

3. Each week you hop on a call and discuss what you learned

I guarantee you if you stick to this for 90 days, you'll outperform 99% of content creators out there. The compound effect is insane.

4. Track these hidden metrics most creators ignore

Even if your traction isn't super high yet, there's always data telling you in what direction to explore more.

Let's say you average 3 likes per post. That post with 6 likes? That's a strong signal. The one with 10? That's a flashing neon sign pointing to your future content direction.

Things I always track:

• Bookmark to like ratio = if it's approaching 2:1, that's VERY GOOD

• Retweet to like ratio = over 20% is great

• Raw impressions (to catch pattern shifts)

5. Avoid the generic viral content trap (that kills real growth)

Content is all about letting the right people know about your stuff.

It's a massive mistake to chase virality by copying generic viral formats everyone else is doing. Sure, it might bring you followers, but they're often not interested in what you really do.

Never opt for unspecific virality - it's a pure vanity metric.

I've had threads reach millions of views without resulting in any significant newsletter signups or revenue.

What's the point of 2M impressions if they don't move your business forward?

Actually think about this^

6. Don't stop during a dry streak

When you post content consistently, you'll inevitably hit algorithm changes that tank your views and engagement.

Instead of complaining about it:

1. Accept that everything comes in waves - high growth phases followed by plateaus

2. Try to understand WHAT about the algo changed (look at posts that still get reach)

3. Just don't stop - most people give up at the slightest friction

Dry streaks of lower traffic are part of the game. Embrace them while everyone else quits.

7. Target creators slightly ahead of you instead of mega accounts

Don't waste your time commenting under massive accounts. Chances are you'll get ignored anyway.

It's far better to focus on creators who are around 5-10x bigger than you. If you have 100 followers, that's accounts with 500-1,000 followers.

The chances of them interacting are exponentially higher, and it'll help you build genuine connections that actually matter.

8. Throw stones at enemies

A major mistake people make is trying to be liked by everyone.

But to build a strong following online, you HAVE to stand for something. And the direct effect of that is some people will disagree with you.

If no one ever disagrees with your content, you're playing it too safe. And when you play it too safe, no one understands who you really are or what you believe.

The strongest tribes form around shared enemies as much as shared interests.

9. Use a damn profile pic

I almost feel stupid for saying this, but using an actual profile picture will automatically increase your trust and conversion (especially if no one knows you yet).

Once you choose one, stick with it. Too many people change them too frequently. Consistency in visual identity matters more than you think.

10. Channel breaking news into attention for your niche

I like to call this one “newsjacking:”

A smart way to generate attention by connecting the latest news to your niche of expertise.

This is NOT about repeating the same story everyone is posting about (that's a losing game).

Instead, find trending news and create an interesting connection to your content area.

This gives people a familiar entry point to your specialized knowledge.

11. Embrace hate comments as proof you're succeeding

When I first got a bunch of hateful DMs (much worse than you can imagine), it really threw me off.

But I came to understand that with every level of success, you unlock a new level of hate. There is absolutely no way to avoid this.

Just see the hate you'll get as a sign you're doing something right. Best case, use it as fuel.

The moment I started getting hate comments was exactly when my business started taking off. Coincidence? I think not.

12. NEVER use AI for these purposes…

Never EVER use an LLM to create your personal opinion on something.

In the age of AI, nothing matters more than your honest, raw human experience. Outsourcing this (and commenting via AI) is a fast track to losing the game of content creation.

I automatically block everyone who uses AI comments. It's a litmus test about whether you understand social dynamics and authentic connection.

13. Always funnel everything into your newsletter machine (this is where you actually make $)

It's a cliche, but I'll die on this hill:

Always funnel your traffic into a newsletter. Algorithms change. Platforms come and go. Maybe you get banned.

Owning your audience via a newsletter list is the best insurance you can have as a creator.

And here's the truth → 95% of all my sales came through my newsletter. Don't underestimate its power.

14. Don't underestimate the silent majority

It's easy to give too much weight to negative feedback (these people are always the loudest), but never forget:

99% of people reading your content NEVER interact with it.

There's always a silent majority who just appreciates what you do. I've been shocked by people showing up to help with Longevity Maxi after silently reading my content for years.

These lurkers often become your most loyal customers.

15. View every post as a micro-product launch

I like to think of every content piece as a micro-launch. You're trying to find product-market fit with each post.

Every post gives you signals about whether you're hitting the mark. Never be disappointed if something flops - it just helps you create a better product in the next iteration.

Content is also an amazing way to understand the psychology of your audience, so you can later sell something that actually fixes their problems.

TLDR:

Your time is limited. Focus where it matters: consistency, specificity, building real connections, and always funneling toward your business goals.

On a more personal note…

My brother's flight got canceled on Monday, so he ended up staying a week longer with me in Cyprus.

We hit the sauna every evening, and even though we were both working a lot, it felt really nice to be around him more again.

I've also started working out with a personal coach again who focuses on mobility and longevity, so I'm excited to get this journey going as well.

And for the cherry on top, my cold plunge that I ordered SIX months ago finally arrived this week. Review coming soon over on Longevity Maximalist.

Ole's Bookmarks

This is one of the best in-depth marketing strategy posts by someone who grew his AI software from 0 to $10 Million ARR in 2 years.

This is what most people get wrong. if you decide to start building software with AI, you have to be AT LEAST as good as the products that exist right now. otherwise the market will teach you a lesson.

I will start doing this once I’m back in a bigger city. Just tell people I have office hours on friday 10am to 4 pm. anyone who wants can come talk to me. friends. strangers from x. etc. will be fun.

My first build-in-public post - let me know if you like these in the email replies.

See you next week 🫡 

Ole