🐙 Stop Automating Your Personality

Hey there, solopreneur!

I just landed in Warsaw, and between bites of homemade pierogi and fighting off this stubborn flu, something hit me:

While everyone's obsessing over AI content automation, the smartest creators are already positioning themselves for what's next. And most people are completely missing it.

Here's what's fascinating: The next wave of content dominance isn't about fighting AI – it's about leveraging it while building something it can never touch.

TLDR: The creators who are quietly crushing it right now understand something crucial - AI is an incredible tool, but a terrible replacement for genuine human connection.

I couldn't help but notice it while scrolling through my feed this morning. There's a stark contrast between the AI-optimized content everyone's pushing, and what's actually capturing deep audience attention and loyalty.

Let me be clear: I'm a huge fan of AI. I use it daily for ideation, scripting, and research.

But the more AI makes average content accessible, the more valuable extraordinary content becomes.

Why this matters more than ever?

While everyone's rushing to automate their entire content pipeline, the real opportunity lies in going deeper into what AI can't touch – raw, messy, real-life moments that no algorithm can replicate.

Let me show you exactly how the winners are playing this game right now (and why most creators are playing it completely wrong)...

the vlogging revival (it’s already happening)

Something wild is happening in creator land: vlogging is making a massive comeback.

But not the polished, highly edited, perfect versions we saw in 2015.

Instead, it's evolving into something AI-proof. Why is this happening?

Because talking head content is dying. Fast. AI can (and will) create perfect tutorial videos and polished presentations. But it can't capture the messy reality of building a business.

While everyone's debating whether to use ChatGPT for scripts, the smartest creators are doing something radically different. They're doubling down on what AI can't replicate: real life.

Here’s where I’m seeing this in action rn:

• Sam Sulek growing exponentially with raw, unedited gym footage

• Daniel Dallen exploding with behind-the-scenes business content

• Logan Paul and David Dobrik returning to their vlog roots

Here's what these creators understand that most miss:

immersive lifestyle-driven content

Think about it - people don't just buy products anymore, they buy into people. While AI can help create perfect talking head videos (and you should use it for that), it can't:

• Take your audience on real adventures (like Daniel Dallen filming his entire journey of building his creative ventures)

• Share authentic daily struggles (think Sam Sulek documenting every gym session, meal prep, and setback on his fitness journey)

• Build genuine human connections (look at how Alex Hormozi shares raw footage from his office, showing real team interactions and decision-making moments)

• Create "you had to be there" moments (like when MrBeast involves his audience in real-world challenges and business experiments)

The best part? Every authentic moment creates natural opportunities to connect products to real life. Whether it's:

• Your favorite coffee brand

• The blue light glasses you actually use

• The productivity tools that save your life

It's not selling everything you touch. It's weaving products naturally into your real life story.

While short-form content is exploding, I'm actually more bullish on long-form video for making real money. Why?

Because in a world of AI-generated quick hits, deeper connection is becoming invaluable, and long-form is the best vehicle for this imo.

The creators I mentioned above are already crushing it with this model. Why?

Because it's harder to do than scripted content. And that's exactly where the moat is.

The harder something is, the more defensible it becomes.

Think about it - anyone can make a talking head video with AI. But no algorithm can replicate:

• The energy of a real adventure

• The authenticity of genuine mistakes

• The connections that happen in real life

That's where I'm focusing my energy in 2025.

But the vlogging comeback is just the beginning…

the live-action revolution

Here's something fascinating I've noticed recently: a whole new category of content is absolutely exploding - what I call "real-time consulting." And almost everyone is missing how big this is about to become.

This isn't your typical coaching call content. This is raw, unfiltered problem-solving happening live.

Here's what I mean:

• Real entrepreneurs bring real problems

• Live screen-sharing of actual solutions

• No scripted responses or polished frameworks

Why is this working so well? Because people are tired of overly-engineered, AI-generated frameworks that fall apart in the real world.

I’ll be brutally honest:

There are already a million podcasts out there. The world definitely doesn’t need another generic podcast.

Especially because AI is making basic interview content trivially easy to create.

So I thought: "What would be 10x harder but 100x more unique?"

The answer is something i’ve added to my “Idea Book”:

You could build custom software to host live gameshows for entrepreneurs. Here's how it’d work:

• 2 entrepreneurs battle it out solving real business problems

• Live audience votes on solutions

• Real stakes, real pressure, real insights

Why go through all this trouble? Because:

• It's nearly impossible for AI to recreate

• It centers around real-life situations

• It puts something genuinely at stake

• It shows your expertise is legit

• It aligns perfectly with what your audience wants to learn

The key? Go overboard in creating something unique. Don't just iterate - completely reinvent.

When everyone else is looking for easier ways to create content, the actual opportunity lies in making it harder, more real, and more engaging.

the visual revolution

Here's something most creators completely miss: while AI is flooding us with "good enough" design, the opportunity to stand out visually has never been bigger.

But I'm not talking about another minimal aesthetic or trendy color palette.

What actually will work imo:

• Develop a visual identity that's impossible to mistake for AI

• Create brand colors that become your signature

• Build Pinterest boards that define your unique style

• Own a fashion style that becomes part of your brand

Here's the key that most miss:

You CAN (and should) use AI to help with design templates. But spend real time defining your visual identity. Make it distinctive. Make it YOU.

the REAL strategy for 2025 (that 90% are getting wrong rn)

Here's what fascinates me most about AI right now:

• It's incredible for research and ideation

• It's amazing for summarizing complex topics

• It's unbeatable for organizing your thoughts

I use it daily for all of this. Just last week, I had AI help me research and outline a piece about European startup culture. The insights it surfaced were gold.

But here's the dangerous trap I'm seeing creators fall into:

They stop at the AI output. They take those perfectly structured "5 tips" posts and publish them as is. And that's exactly how you turn your content into a commodity.

Here’s my personal rule I’ve created with using AI for creator biz:

• Take AI's suggestions and filter them through your real experiences

• Share the messy stories you've actually lived through

• Add perspectives only you could have

Because let's be honest - would you rather read: "How to build a successful newsletter" or "How I nearly sold my newsletter (and why I'm so glad I didn't)"

The second one is scarier to share. It's more vulnerable. It exposes your mistakes. And that's exactly why it works.

Especially in business content, this kind of vulnerability is severely underrepresented. Everyone's trying to look perfect when the real connection happens in the imperfect moments.

The real winning formula is this:

1. Use AI to do the heavy lifting on research and organization

2. Filter everything through your lived experience

3. Share the parts that feel slightly uncomfortable to share

Because the meta has shifted. These are the new rules of the content game in 2025:

• The harder something is to create, the more valuable it becomes

• Real workflows beat polished playbooks every time

• The content that feels scariest to share is often your best work

Your life has to be worth sharing about. AI can help you structure and enhance your story, but it can never create your story.

Remember: AI is an incredible assistant but a terrible replacement for your authentic voice.

The moment your audience can't tell if your content was created by you or an AI, you've lost the game.

Personal note:

I can feel that familiar pull to be in a big, vibrant city again, connecting with other founders.

That's the real magic of content creation - no matter where you go, doors open. Even here in Warsaw, fighting off this flu, I'm already lining up meetings with incredible entrepreneurs.

(also, pierogi and goulash are the best medicine)

Because here's the truth about 2025:

• AI will help us create faster

• But it can't live an interesting life for us

• It can't build real relationships

• And it definitely can't share authentic struggles

Your real moat isn't just your content - it's your life.

Ole's Bookmarks

this is a useful way of using AI for iteration for ads, so you can THEN record the winner using a real person. great strategy.

people vastly underestimate the importance of understanding QUALITY of leads your content/product attracts. don’t get blinded by numbers of “viral” launches you see. 1 million shit-quality customers are worse than 1000 quality ones.

I LOL’d

Good Energy: The Surprising Connection Between Metabolism and Limitless Health. Doctors rarely focus on the root cause of disease. this book has been an eye-opener for me about how important metabolic health is and how it impacts EVERYTHING. highly recommend reading.

I want to help the european startup culture to boom again. eu/acc!

See you next week 🫡 

Ole